What’s your why? (Impetus, Motivation, Drive, Reason, Purpose) Imagine you are watching some kids, could be your kids, or someone else’s. Imagine you want to get them to pick up a mess in the living room. Your first attempt typically …
Expert Copywriters kind of remind me of the Wizard of Oz. Many of them are a little quirky and most seem to be very introverted. Instead of hiding behind a curtain like the Wizard of Oz, they inconspicuously spend their …
Paramedic school is stressful. At least for me, it was. One small failing error during the classroom phase or internship and I knew I would be sent back to square one. I knew many people who spent more than a …
Many personal trainers who work in a gym or fitness center assume that they don’t need to personally develop and implement a fitness marketing strategy. They assume their passion, intelligence, and physique is all they will need to build a …
Your stress and anxiety start to rise just as it always does when you’re in this situation… You’ve just spent the last hour with a prospect. You’re pretty sure they are going to purchase a personal training package from you. …
I am not sure if you know this or not, but there are a lot of us “Fitness Experts” out there. We are everywhere. We share a lot of the same knowledge. We are talking to the same people. Here’s …
Become wildly successful by switching roles with your consumer. Make the message about them, make the client the hero! Imagine this… you are famished and craving a hamburger and fries. You come across two restaurants. One has a sign that …