If you hear “I need to think about it” all day, better comebacks won’t fix it. Here’s why the sales-driven strategy creates objections, and how to sell without feeling salesy.
More certifications make you a better coach, but they rarely bring in more clients. Here’s why the product-driven strategy works for Ferrari and not for personal trainers, and what to do instead.
Being great at training doesn’t automatically create demand for your training. Here are the three strategies every business uses to create demand, and the one personal trainers should build on.
