For gym operators, franchise groups & training directors
Your trainers know how to coach. Teach them to build a business.
FitBiz Sales & Marketing Academy trains your team on the side of the job certifications skip — prospecting, consultations, marketing and retention — in short lessons they can finish between sessions and use on your floor the same week.
Tell us about your team · Personal reply from Rick · Pricing sized to your organization
196 Club portals
5,800+ Lesson plays
440+ Hours watched
74% Avg. watch-through
Since 2022, trainers at these organizations have trained with FitBiz Toolbox
Anytime Fitness · Crunch Fitness · UFC Gym · 24 Hour Fitness · Life Time · Equinox · EoS Fitness · Gold’s Gym · Snap Fitness · Fitness First · ClubCorp · YMCA · NASM · U.S. Air Force, Navy & Army Fitness
Delivered through the ClubConnect education platform to 196 club and fitness-organization portals.
The problem on your floor
Every gym has the same three gaps. None of them are training knowledge.
A trainer who can’t fill a schedule isn’t a training problem. It’s a sales and marketing skills gap nobody taught them to close — and it shows up in your revenue, your turnover and your member experience.
01
New trainers ramp slowly
Onboarding covers your systems and the certification covers the science. Nobody teaches them how to run a consultation, handle an objection or follow up — so month one is mostly waiting.
02
Good trainers plateau
The trainers who stay still stop growing. Without a real marketing and sales skillset, their book stops compounding — and neither does your PT revenue.
03
Clients churn quietly
Clients rarely leave because the training was bad. They leave because the value was never made visible. Most trainers have no retention practice at all.
What your team learns
10 chapters. Three jobs: find them, sign them, keep them.
75 short video lessons and 18 worksheets. Every chapter is built around something a trainer can use on the floor the same week.
01
Understand Why People Buy
Find them. The customer journey, what motivates buying, and the barriers that stall it.
02
Market What Customers Actually Want
Find them. Sell the outcome, not the session.
03
Build a Brand People Value
Find them. Value vs. price and the Elements of Value.
04
Find the Right Clients
Find them. Segmentation, targeting and the ideal-client avatar.
05
Give People a Reason to Choose You
Find them. Positioning, value proposition and tagline.
06
Get in Front of More Potential Clients
Sign them. Demo tables, floor work, referrals and staff networking.
07
Write Marketing That Gets Action
Sign them. Copy that converts: PAS, AIDA, the 4 U’s and testimonials.
08
Build Trust Before You Sell
Sign them. Confirmation calls, first impressions and rapport.
09
Turn More Prospects Into Clients
Sign them. SUPPOSE discovery, the free consultation, objections and the PROM pitch.
10
Keep Great Clients Longer
Keep them. Retention built on the Elements of Value.
Built for busy teams
Designed around how trainers actually learn.
75
Short video lessons trainers can finish between sessions, before a shift or on a break.
18
Worksheets that turn every chapter into decisions and a plan, not just notes.
74%
Average watch-through across ClubConnect portals — trainers actually finish the lessons.
- Works for new hires and tenured trainers alike
- Self-paced, on phone, tablet or laptop
- Each trainer gets their own login and progress tracking
- Business skills only — it complements your certifications and onboarding instead of repeating them
Sample lesson
See how FitBiz teaches your team
A lesson straight from the Academy: why skilled trainers struggle to create demand for their services, and the customer-driven strategy that fixes it. Short, practical and built for trainers who would rather coach than sell.
How licensing works
Sized to your organization — one club or a national brand.
01
Tell us about your team
Email Rick with your number of locations and trainers, and what you want your team to get better at.
02
Get a quote that fits
A small club group and a national brand need different things. You get pricing built for your size — no one-size-fits-all packages.
03
Roll it out
Your trainers get access and start learning right away, with the full curriculum and worksheets.
Tell us about your team · Personal reply from Rick · Pricing sized to your organization
From the floor
What trainers and managers say
“FitBiz Tool Box has it all”
FitBiz Tool Box is an incredible resource to help overcome the inevitable challenges that come along with pursuing a career within the Fitness industry. Whether it’s learning how to cultivate a clientele, how to establish a brand, or discussing marketing strategies to set you up for success…FitBiz Tool Box has it all.
Breena Martinez · Assistant Fitness Director, UFC Gym
“An essential tool in any trainer’s, manager’s or student’s pocket”
FitBiz Toolbox is a fantastic starting space for any fitness entrepreneur. With all these objective and greatly helpful action plans, goals, and lessons collected in one place; it makes FitBiz Toolbox an essential tool in any trainer’s, manager’s or student’s pocket.
Jonathan Turziano
“Helps me stand out from all the other trainers”
FitBiz Toolbox helps me stand out from all the other trainers at Anytime Fitness. The Branding courses and exercises in particular helped me make a name for myself, and differentiate the services that I offer.
Carol Craig · Anytime Fitness
Who built it
Created by someone who does this for a living.
Rick Wenner is a national educator who has presented to thousands of fitness professionals on nutrition, exercise science and business, and the co-founder of FitBiz Toolbox.
- VP of Marketing & Communications at dotFIT
- Has worked with dozens of fitness brands
- Bachelor’s degree in Exercise Science · MBA in Marketing
- Speaker at NASM, NSCA, Club Industry, Moorpark College and Glendale Community College
- Curriculum used in colleges
Operator questions
What training directors ask first
How is this different from certification or our onboarding?
Certifications teach the science of training, and your onboarding teaches your systems. The Academy covers the business of being a trainer — how to find, sign and keep clients — so it complements both instead of overlapping.
Can our trainers fit it in?
Yes. Lessons are short and self-paced, so trainers can work through them between sessions, before a shift or on a break.
Is it for new hires or experienced trainers?
Both. New hires get the business skills they didn’t learn in certification. Experienced trainers use it to break a plateau and grow their book.
What does it cost?
Pricing depends on the size of your organization — a single club and a national brand need different things. Email Rick and he’ll put together a quote for your team.
Can we see it before we commit?
Yes. Email Rick to ask for a preview.
Need something custom?
Marketing, video and custom training for your business.
Beyond the Academy, Rick works directly with fitness businesses on marketing strategy, video production and custom internal training programs built for your team and your brand.
Let’s talk about your team
Give your trainers the business skills your certifications left out.
Tell Rick about your locations and your trainers, and he’ll send licensing options and a quote sized to your organization.
Tell us about your team · Personal reply from Rick · Pricing sized to your organization