YOU KNOW FITNESS.
LEARN THE BUSINESS OF IT.
Practical business, sales and marketing education for fitness professionals who want to build a bigger book of clients, grow a business of their own, and create a better career in fitness.
Your certification taught you fitness.
Who taught you the business?
You can know programming, movement, nutrition and coaching inside and out—and still struggle to build a full schedule or a successful business.
Most fitness professionals were taught how to help people get results. Far fewer were taught how to find the right clients, communicate their value, sell with confidence, build a brand, set pricing, or create a business that lasts.
That’s the gap FitBiz fills.
Start where you are.
FitBiz courses focus on the real business challenges fitness professionals face at different stages of their careers. One complete Academy is available for presale now. More courses are on the way.
Sales & Marketing Academy
For fitness professionals working in gyms who want to turn more conversations into clients and build a fuller schedule. Practical training in marketing, prospecting, sales, communication, positioning, perceived value, retention and more—built specifically for the fitness floor.
Thirteen chapters organized around the three jobs your training business has to do: create opportunities, convert them into clients, and give clients reasons to stay.
Find them.
Understand your market, identify the right prospects, position yourself and create more opportunities.
Sign them.
Communicate value, build trust, run better consultations and sell without becoming someone you don’t want to be.
Keep them.
Create the kind of value and experience that gives clients reasons to stay, get results and refer others.
More tools for building a fitness career.
The Academy is only the beginning. Additional FitBiz courses will let you go deeper on the skills you need now—or take the next step in your career.
Build Your Business
For fitness professionals ready to go out on their own. Build the foundation of an independent fitness business—from customer strategy, positioning and branding to pricing, business structure, location and long-term growth.
Marketing Myopia
Stop marketing what you do and start understanding what your customer is really buying.
Marketing 101
Build a practical marketing strategy around the fundamentals of product, price, place, promotion and people.
Branding 101
Understand the brand customers already see—and learn how to shape it with more intention.
Value vs. Price
Learn why lowering the price isn’t always the answer—and how to increase the value people perceive instead.
Your plan gets built as you learn.
Don’t finish with notes.
Finish with a plan.
The Sales & Marketing Academy isn’t designed to give you thirteen chapters of information you’ll forget. The worksheets build into your FitBiz Success Guide—a practical marketing plan you can actually use to find, sign and keep clients.
Business education the industry has already trusted.
FitBiz curriculum has been used by fitness professionals across hundreds of organizations, adopted into college fitness programs, and taught on some of the industry’s biggest stages.
Train your team.
Need practical business education for a group of fitness professionals? FitBiz can work with gyms, fitness companies, colleges and industry organizations to build the right training option for your team.
Marketing. Business. Fitness.
Practical business education built by someone who has spent much of his career applying marketing, product, education and technology inside the fitness industry.
Marketing expertise, translated for fitness.
Rick Wenner has spent much of his career at the intersection of marketing, education, technology and fitness—helping brands communicate value, reach customers and create better experiences.
His business and marketing education has been used across hundreds of fitness organizations and adopted into college fitness programs. Rick has presented at industry events including NASM Optima, Club Industry, NSCA and CES.
Rick holds an MBA, but FitBiz isn’t business school. It’s practical business education built for the realities of working in fitness.
Build a better fitness business.
Start with the Sales & Marketing Academy—or talk with Rick about training your team or bringing FitBiz education to your organization.