4.0 Intro to Market Segmentation

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Course outline
01

Start Here

  1. Welcome to FitBiz Academy
  2. How to Get the Most Out of This Course
02

Understand Why People Buy

  1. 1.1. Intro to customer journey
  2. 1.2. phases of customer journey
  3. 1.3 Problems that motivate Customers to buy-
  4. 1.4 Barriers Part 1_1
  5. 1.5 Barriers Part 2
  6. 1.5 Communicating a plan
  7. 1.6 Types Of Customers
  8. 1.7 Type 1
  9. 1.8 Type 2
  10. 1.9 Type 3
03

Market What Your Customers Actually Want

  1. 2.1 Defining Marketing
  2. 2.2 Marketing matrix
  3. 3.1 Avoiding Marketing Myopia
04

Build a Brand People Value

  1. 3.2 Branding 101
  2. 3.3 Your Brands value vs price
  3. 3.4 Introduction to The Elements of Value
05

Find the Right Clients

  1. 4.0 Intro to Market Segmentation
  2. 4.0 Segmentation Strategies – Re-upload
  3. 4.1 The Most Common Fitness Segments
  4. 4.2 4 Elements of a successful business
  5. 4.2 Segmenting for success
  6. 4.3 Market Targeting Strategies
  7. 4.4 Customer Relationship Groups
  8. 4.5 Strategies for Growth – The Ansoff Matrix
  9. 5.1 Creating your Avatar
  10. 5.2 Applying Market Targeting To Your Avatar
06

Give People a Reason to Choose You

  1. 6.1 Defining the competition
  2. 6.2 Introduction to positioning
  3. 6.3 Value, Price & Your Position
  4. 6.4 The Unique Value Proposition – What Makes you unique
  5. 6.5 The Positioning Statement
  6. 6.6 Expressing Your Position With a Tag Line
07

Get in Front of More Potential Clients

  1. 7.0 Intro to Profitable Prospecting
  2. 7.1 Demo Table
  3. 7.2 On The Spot
  4. 7.3 Free Demo “Bootcamp”
  5. 7.4 Referrals
  6. 7.6 Networking with Staff_1
  7. 7.7 Working the Floor Part 1
  8. 7.8 Working the Floor Part 2
08

Write Marketing That Gets People to Take Action

  1. 8.0 Copywriting 1 – Introduction to Copywriting
  2. 8.1 Copywriting 2 Considering your audience
  3. 8.2 Copywriting 3 Applying Stages of Awareness
  4. 8.3 Copywriting 4 – PAS and AIDA
  5. 8.4 Copywriting 5 Before and After State
  6. 8.5 Copywriting 6 – 4 “U”s
  7. 8.6 Copywriting 7 Testimonials
  8. 8.7 Copywriting 8. – Quick tangible outcome with Minimum viable commitment
09

Build Trust Before You Sell

  1. 9.0 Intro to intro & rapport
  2. 9.1 Confirmation Call_1
  3. 9.2 First Impression-_1
  4. 9.3 Safety & a Winning Posture_1
  5. 9.5 Creating Certainty
  6. 9.6 building rapport 2_1
10

Turn More Prospects Into Clients

  1. 10.1 SUPPOSE Intro
  2. 10.2 S in Suppose_2
  3. 10.3 U in Suppose_1
  4. 10.4 P1 in Suppose_1
  5. 10.5 P2 in Suppose
  6. 10.6 O in Suppose
  7. 10.7 Second S in Suppoase
  8. 10.8 E – Execute
  9. 10.9 SUMMARY
  10. 11.0 Introduction to Free Session
  11. 11.1 Free Fitness Consulttion Getting started
  12. 11.2. Transitioning to the floor
  13. 11.3 On the floor
  14. 11.4 Transition to Presentation
  15. 11.5 Presenting options
  16. 11.6 Overcoming Objections
  17. 12.0 P.R.O.M – Creating Your Quick Sales Pitch
11

Keep Great Clients Longer

  1. 13.0 Intro – Improve Client Retention With The Elements of Value
  2. 13.1 Improved Client Retention With THe Elements of Value
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