For personal trainers, coaches & fitness pros
Fill your schedule without feeling salesy.
You already know how to change lives. FitBiz Sales & Marketing Academy gives you the sales and marketing system trainers at 160+ clubs have trained with — so you can attract the right clients, charge what you’re worth, and turn more conversations into commitments.
Limited-time relaunch price (regular $149) · Lifetime access · 60-day “no questions asked” guarantee
160+ Clubs
5,800+ Lesson plays
440+ Hours watched
74% Avg. watch-through
Since 2022, trainers at these clubs have trained with FitBiz Toolbox
Anytime Fitness · Crunch Fitness · UFC Gym · 24 Hour Fitness · Life Time · Equinox · EoS Fitness · Gold’s Gym · Snap Fitness · Fitness First · ClubCorp · YMCA · NASM · U.S. Air Force, Navy & Army Fitness
Delivered through the ClubConnect education platform to 160+ club and fitness-organization portals.
Be honest
Does any of this sound familiar?
- You walk the floor every day, but conversations never turn into sessions.
- Prospects say “let me think about it”… and you never hear from them again.
- You cave on price to close the deal — then resent every session you undersold.
- You post on social media and hear crickets from the people you actually want to train.
- Your best clients quietly disappear after a few months, and you’re back to square one.
- You watch a trainer with half your knowledge book a full schedule — and you can’t figure out why.
Here’s the hard truth nobody told you in certification: being a great trainer doesn’t fill your schedule. Knowing how to sell does.
Your cert taught you anatomy, program design and cueing. It taught you nothing about why people buy, how to stand out, or how to turn a conversation into a commitment. That’s not your fault. But it is your problem — and every week you don’t fix it costs you real money.
The trainers with full calendars aren’t always the best coaches in the building. They’re the ones who know how to communicate their value.
Free lesson · Watch now
Why great trainers still struggle to get clients
More certifications won’t fill your schedule. Pushing harder on sales won’t either. In this lesson from the Academy, Rick breaks down the three ways businesses create demand — and the customer-driven strategy the whole course is built on.
Limited-time relaunch price (regular $149) · Lifetime access · 60-day “no questions asked” guarantee
Do the math
One new client pays for this course six times over — every month.
$60
A typical training session (use your own rate)
× 8
Sessions a month from one client training twice a week
= $480
Extra income every month from just one new client
The Academy is a one-time $79. Land one client from what you learn and it’s paid for in your first week. Land five and you’ve changed your career.
Example numbers for illustration — your rate and results will vary.
Limited-time relaunch price (regular $149) · Lifetime access · 60-day “no questions asked” guarantee
Introducing
FitBiz Sales & Marketing Academy
The complete business education your certification left out. A college-caliber curriculum — the same material used in college fitness programs — broken into short, practical lessons you can finish between clients and use on the floor the same day.
01
Know exactly why people buy
Understand the customer journey, the problems that make people act, and the barriers that make them say “let me think about it.”
02
Become the obvious choice
Position yourself so prospects stop comparing you on price — and start asking how to work with you.
03
Close with confidence
Run a consultation that converts, handle objections without flinching, and keep great clients for years.
What FitBiz Toolbox students say
Don’t take our word for it
“It’s made me marketing and selling easy!”
FitBiz Toolbox is a real game changer in the way I think of business. As a personal trainer, I initially only thought of myself as a trainer not as a business. FitBiz Toolbox has given me an edge against other trainers because it’s made me Marketing and selling easy!
Teresa Cedeno · Personal Trainer
“Helps me stand out from all the other trainers”
FitBiz Toolbox helps me stand out from all the other trainers at Anytime Fitness. The Branding courses and exercises in particular helped me make a name for myself, and differentiate the services that I offer.
Carol Craig · Anytime Fitness
“An insane bargain”
FitBiz Toolbox has been invaluable in helping me step out and start my personal training career. The interactive topics and exercises help you guide your thinking into an organized business plan. For what you get out of it, Fitbiz Toolbox is an insane bargain.
John Cribari
Here’s exactly what you’ll learn
10 chapters. 75 lessons. One complete system.
01
Understand Why People Buy
Map the customer journey, spot the problems that motivate buying, remove the barriers that stall it, and recognize the three types of customers.
10 lessons
02
Market What Your Customers Actually Want
Sell the outcome instead of the session, and avoid the “marketing myopia” that keeps trainers invisible.
3 lessons
03
Build a Brand People Value
Shape how clients see you, close the gap between value and price, and use the Elements of Value to stand apart.
3 lessons
04
Find the Right Clients
Segment your market, choose who to target, and build an ideal-client avatar you can actually market to.
10 lessons
05
Give People a Reason to Choose You
Define your real competition and write your unique value proposition, positioning statement and tagline.
6 lessons
06
Get in Front of More Potential Clients
Fill your pipeline with demo tables, on-the-spot workouts, free bootcamps, referrals, staff networking and working the floor.
8 lessons
07
Write Marketing That Gets People to Take Action
Write copy that converts using stages of awareness, PAS, AIDA, the 4 U’s, before-and-after states and testimonials.
8 lessons
08
Build Trust Before You Sell
Nail the confirmation call and the first impression, create certainty, and build real rapport.
6 lessons
09
Turn More Prospects Into Clients
Run discovery with the SUPPOSE framework, deliver a free consultation that converts, present options, handle objections, and pitch in 30 seconds with PROM.
17 lessons
10
Keep Great Clients Longer
Use the Elements of Value to improve retention and turn clients into raving fans.
2 lessons
Limited-time relaunch price (regular $149) · Lifetime access · 60-day “no questions asked” guarantee
Who’s teaching you
Learn from someone who does this for a living.
Rick Wenner is a national educator who has presented to thousands of fitness professionals on nutrition, exercise science and business. He’s the co-founder of FitBiz Toolbox, and his curriculum is used in colleges.
- VP of Marketing & Communications at dotFIT
- Has worked with dozens of fitness brands
- Bachelor’s degree in Exercise Science
- MBA in Marketing
- Presented to thousands of fitness professionals as a national educator
- Speaker at NASM, NSCA, Club Industry, Moorpark College and Glendale Community College
- Curriculum used in colleges
- Co-founder, FitBiz Toolbox
Exercise science taught him how to change bodies. His MBA — and years running marketing for fitness brands — taught him how to sell.
Everything you get today
A college-caliber business education for less than one training session.
75
Video lessons, short enough to finish between clients.
18
Downloadable worksheets that turn ideas into decisions.
∞
Lifetime access on phone, tablet or laptop, with progress tracking.
- The SUPPOSE discovery framework — know exactly what to ask in a consultation
- PROM — your 30-second pitch for the gym floor
- PAS, AIDA and the 4 U’s — marketing copy that makes people act
- The Elements of Value — stop competing on price
- A worksheet for every chapter, so you finish with a plan, not just notes
Is it right for you?
This course is built for fitness pros who are done guessing
This is for you if…
- You’re a personal trainer, coach or fitness pro who wants more clients.
- You’re great with clients but hate the feeling of “selling.”
- You’re new to the floor and want to build a book of business fast.
- You’re experienced, but your income has flatlined.
- You manage trainers and want a proven playbook for your team.
This isn’t for you if…
- You want a hack that fills your calendar without talking to anyone.
- You won’t apply what you learn with real prospects.
- You’re looking for exercise programming — this course is 100% business.
“FitBiz Tool Box has it all”
FitBiz Tool Box is an incredible resource to help overcome the inevitable challenges that come along with pursuing a career within the Fitness industry. Whether it’s learning how to cultivate a clientele, how to establish a brand, or discussing marketing strategies to set you up for success…FitBiz Tool Box has it all.
Breena Martinez · Assistant Fitness Director, UFC Gym
“An essential tool in any trainer’s, manager’s or student’s pocket”
FitBiz Toolbox is a fantastic starting space for any fitness entrepreneur. With all these objective and greatly helpful action plans, goals, and lessons collected in one place; it makes FitBiz Toolbox an essential tool in any trainer’s, manager’s or student’s pocket.
Jonathan Turziano
“You can be so much more”
Wow! Thank you FitBiz Toolbox! Thank you for taking concepts that are challenging when starting a business, breaking them down, making them easy to understand and execute. The FitBiz Toolbox will change your perception on your career to help you understand that you can be so much more and show you how it is possible!
Nicole Black
Your investment
Get everything today for less than one training session.
FitBiz Sales & Marketing Academy
- 10 chapters, 75 video lessons
- 18 downloadable worksheets
- SUPPOSE, PROM, PAS, AIDA and more
- Progress tracking and lifetime access
- Works on phone, tablet and laptop
Relaunch special · Limited time
$79
Regular price $149 · One-time payment. No subscription. No upsells. Relaunch pricing won’t last — lock in $79 now.
60
DAY
You risk nothing. Seriously.
Take a full 60 days. Watch the lessons, use the frameworks, work the floor. If you’re unsatisfied for any reason, email us for a full refund — no questions asked. The only way to lose is to not try.
Still thinking it over?
Frequently asked questions
How long do I have access?
Forever. Pay once and the course, worksheets and any updates stay yours.
How long does it take to finish?
Lessons are short and self-paced. Most trainers can finish a chapter in a sitting — and start using it the same day.
I’m brand new to training. Is this too advanced?
No. It starts with why people buy and builds step by step. New trainers get the biggest head start.
I’ve been training for years. Will I learn anything?
Yes — especially in positioning, copywriting and the SUPPOSE consultation framework. Experienced trainers can use it to charge what they’re worth and close more consistently.
Does this work if I train at a big-box gym, independently or online?
Yes. The principles apply anywhere you need to attract and convert clients. Some prospecting lessons, like demo tables and working the floor, are gym-specific.
I hate being “salesy.” Is this going to make me pushy?
The opposite. You’ll learn to ask better questions and communicate your value, so selling feels like helping — because it is.
What if it’s not for me?
You’re covered by our 60-day, no-questions-asked guarantee. Full refund, any reason.
Decision time
You have two choices.
Choice #1
Close this page and keep doing what you’re doing. Keep hoping the floor turns into clients. Keep watching other trainers book the schedule you deserve.
Choice #2
Invest $79 — less than one session — and learn the system trainers at 160+ clubs have trained with. Start Chapter 1 tonight. Use it on the floor tomorrow.
Your next client is already in the gym. Learn how to reach them.
Limited-time relaunch price (regular $149) · Lifetime access · 60-day “no questions asked” guarantee
P.S. Every week you wait is another week of conversations that don’t turn into clients. The first chapter takes less time than one session — and you’re covered for 60 days either way.