I am not sure if you know this or not, but there are a lot of us “Fitness Experts” out there.

We are everywhere.

We share a lot of the same knowledge.

We are talking to the same people.

Here’s the thing. Your clients are not following only you, they are following others online as well.

Staying “cutting edge” on research is vital for your success, but so is having an understanding of what your clients are hearing on YouTube and reading in magazines and online. These resources are constantly inundating your clients with information on the latest fads, trends, diets, exercises, styles of workout etc…

When a client sees information that seems as if it will help them to their goals from an online fitness expert, they are going to believe that it is credible…especially if the expert has thousands (or hundreds of thousand…or millions) of engaged followers.

(This is called ‘social proof’, we will dive deeper on this topic in future posts)

Now, when there is a trend, and your clients are interested in it, and popular internet fitness experts are talking about it, you should know about it. Regardless of the validity of the science, you need to know about it. If you don’t, and your client asks you about it, they will be questioning why you aren’t aware of the latest fitness tools to get them to their goals. You may even lose one of those emotional deposits you have been building up.

So, you need to have a response to the question ready before it comes.

For example:

I like to try new diets and programming for my running. I once went keto for about 6 months. “Why?” you ask. “isn’t that terrible for a runner?”

Well, for years I had advised against keto…keto was bad. I would tell trainers  that it was bad for clients. “it’s all about calories” I would say.

Then my wife, the personal trainer who is obsessed with studying nutrition started tinkering with it and loved it. So, with that “social proof” living in my house, I had to give it a shot.

And what did I find? I felt full all the time, I didn’t smell funny (as far as I know), my energy levels were fine, my brain functioned normally (I think my wife hoped it would improve my listening skills), I lost 20 pounds, which meant I was lighter when running, and I loved the food options.

I have since added carbs back in as I try out my next diet strategy and have seen that I am enjoying this new plan as well.

So now when someone comes to me and asks “what do you think about the ketogenic diet?” I don’t have to jump down their throat and get angry about how dumb it is. I can say, “here was my experience, here is what the research says (because I researched the heck out of it) and here are some things you may like about it and here are some things that you may not like about it.

This same logic can be applied to almost any trend that your clients are learning about from fitness experts online.

Take away – Stay educated on current trends, the benefits and risks of them, and embrace your client’s interest in them and educate based on facts. Oh, and don’t show animosity toward the client’s interest…that does not create positive feelings 🙂

‘Til next time

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