Your Business Is About to get RIEL

We Help you Build A Magnetic Personal & Professional Fitness Brand

We offer you the ability to create a “fit biz” with our toolbox.

While in business school, we realized that if we knew only 10% of what was covered in the text books while working as trainers, we would still be trainers. That’s where FitBiz Toolbox was born.

For a fraction of the cost of going to business school, we get you all of the information you need to create a healthy business, or as we like to call it, a “fit biz”.  We take that 10% of business school content that applies directly to a fitness business and create a learning platform for YOU.

We are   the #1 source of Fitness Business Education for personal trainers, studio managers, gym rats, fitness competitors, gym owners, equipment and inventors. 100% video-based learning and interactive exercises to guide you to breaking into the fitness industry or growing your fitness business or career.

About Rick Wenner

Rick loves helping fitness professionals and business owners solve the problems that face them in their business. One of the major problems he has seen with the thousands of business he has worked with is creating a brand that differentiates and connects with consumers looking for fitness and motivates them to buy. Rick has been an industry educator for almost 20 years. After teaching and creating fitness curriculum for 24 Hour Fitness for many years, Rick shifted his focus to the business of fitness. He managed a startup fitness technology company, a chain of fitness studios in Brentwood, West Hollywood and Thousand Oaks, CA. After attaining his MBA in marketing, Rick decided to launch FitBiz Toolbox, a product that identifies useful business concepts and applies them in an understandable way for personal trainers and entrepreneurs.

Resume: BS, Exercise Science : MBA, Marketing : NASM : ISSA : PTA Global

About Joel Greiner

Joel Greiner started working as a personal trainer in 1998 as he was studying kinesiology at California State University Fullerton. His passion was to help as many people as possible improve their lives through fitness. In addition to improving individual lives, he wanted to improve the society as a whole. He knew that individuals who were more fit had more confidence, better relationships and were more productive. A society who was full of healthy, confident and productive individuals was a healthy society. Naturally, personal training was a perfect opportunity for him to make an impact in the lives of his clients and the society at large.

Even though Joel did very well as a personal trainer, he had an eversion to “selling”. He never wanted to be perceived as a sleazy salesperson in his quest to help people. But in order to be successful he soon learned that sales, marketing and branding were crucial steps to obtain and retain clients. He also learned that sales didn’t have to be manipulative. Instead of pushing and manipulating his clients to buy, he started to learn how to pull and inspire his customers to buy.

Joel developed a philosophy and system of sales & marketing that had a foundation of pulling and inspiring customers to purchase. He got so good at it, he found himself working as a sales trainer and marketing expert for the largest health club in the United States. He has a knack for teaching personal trainers, fitness professionals and gym owners how to attract more customers in a way they can feel good about. His students don’t see themselves as “sales people”. Instead, they see themselves as instruments to motivate their customers to stop procrastinating and take action.