About Us

We Help you Build A Magnetic Fitness Brand

We offer you the ability to create a “fit biz” with our toolbox.

While in business school, we realized that if we knew only 10% of what was covered in the text books while working as trainers, we would still be trainers. That’s where FitBiz Toolbox was born.

For a fraction of the cost of going to business school, we get you all of the information you need to create a healthy business, or as we like to call it, a “fit biz”.  We take that 10% of business school content that applies directly to a fitness business and create a learning platform for YOU.

We are   the #1 source of Fitness Business Education for personal trainers, studio managers, gym rats, fitness competitors, gym owners, equipment and inventors. 100% video-based learning and interactive exercises to guide you to breaking into the fitness industry or growing your fitness business or career.


Rick loves helping fitness professionals and business owners solve the problems that face them in their business. One of the major problems he has seen with the thousands of business he has worked with is creating a brand that differentiates and connects with consumers looking for fitness and motivates them to buy. Rick has been an industry educator for almost 20 years. After teaching and creating fitness curriculum for 24 Hour Fitness for many years, Rick shifted his focus to the business of fitness. He managed a startup fitness technology company, a chain of fitness studios in Brentwood, West Hollywood and Thousand Oaks, CA. After attaining his MBA in marketing, Rick decided to launch FitBiz Toolbox, a product that identifies useful business concepts and applies them in an understandable way for personal trainers and entrepreneurs.

Resume: BS, Exercise Science : MBA, Marketing : NASM : ISSA : PTA Global