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Chapter 1: Introduction 1
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Review The Success Guide Trifold 04 minLecture1.1
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Chapter 2: Understanding The Customer's Journey 11
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Introduction to Customer’s Journey 01 minLecture2.1
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The Phases of a Customer’s Journey 05 minLecture2.2
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Problems That Motivate Customers to Buy 06 minLecture2.3
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Barriers: Part 1 10 minLecture2.4
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Barriers: Part 2 15 minLecture2.5
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Customers Experience Levels 03 minLecture2.6
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Level 1 Customer 05 minLecture2.7
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Level 2 Customers 06 minLecture2.8
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Level 3 Customers 09 minLecture2.9
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Communicating a Plan 03 minLecture2.10
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Chapter 2: Customer Journey Quiz 6 questionsQuiz2.1
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Chapter 3: Marketing 101 4
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Strategies for Reaching Consumers 06 minLecture3.1
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Defining Marketing 03 minLecture3.2
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The Marketing Matrix – The 5 P’s of Marketing 06 minLecture3.3
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Chapter 3: Marketing 101 Quiz 8 questionsQuiz3.1
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Chapter 4: Building a Personal Fitness Brand 5
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Avoiding Marketing Myopia 11 minLecture4.1
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Branding 101 06 minLecture4.2
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Your Brand’s Value Versus Your Prices 05 minLecture4.3
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Introduction to the Elements of Value 12 minLecture4.4
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Chapter 4: Building a Personal Fitness Brand Quiz 7 questionsQuiz4.1
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Chapter 5: Attracting the Right Customers 9
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Introduction to Market Segmentation 05 minLecture5.1
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Segmenting for Success 04 minLecture5.2
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4 Elements of a Successful Business 03 minLecture5.3
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Segmentation Strategies 09 minLecture5.4
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Market Targeting 04 minLecture5.5
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Customer Relationship Groups 06 minLecture5.6
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Common Fitness Segments 05 minLecture5.7
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Strategies for Growth – The Ansoff Matrix 06 minLecture5.8
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Chapter 5 Quiz – Attracting the Right Customers 10 questionsQuiz5.1
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Chapter 6: Creating Your Ideal Client 3
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Creating Your Avatar 06 minLecture6.1
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Applying Market Targeting To Your Avatar 02 minLecture6.2
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Chapter 6 Quiz – Creating Your Ideal Client 2 questionsQuiz6.1
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Chapter 7: Positioning Your Personal Training Brand 7
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Defining the Competition 03 minLecture7.1
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Introduction To Positioning 03 minLecture7.2
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Unique Value Proposition – Value, Price & Your Position 03 minLecture7.3
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Comparing Your Unique Value Proposition to the Competition 05 minLecture7.4
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The Positioning Statement 06 minLecture7.5
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Expressing Your Position With a Tag Line 04 minLecture7.6
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Chapter 7 Quiz – Positioning Your Personal Training Brand 6 questionsQuiz7.1
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Chapter 8: Profitable Prospecting 10
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Introduction to Prospecting 02 minLecture8.1
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Demo Table 08 minLecture8.2
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“On the Spot” Workout 03 minLecture8.3
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Free Demo “Bootcamp” 08 minLecture8.4
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Referrals 06 minLecture8.5
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Form Instruction 03 minLecture8.6
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Networking with Staff 04 minLecture8.7
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Working the Floor Part 1 07 minLecture8.8
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Working the Floor Part 2 19 minLecture8.9
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Chapter 8 Profitable Prospecting: Quiz 5 questionsQuiz8.1
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Chapter 9: Copywriting for the Fitness Professional 9
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Introduction to Copywriting 02 minLecture9.1
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Consider Your Audience 03 minLecture9.2
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Stages Of Awareness 03 minLecture9.3
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Copywriting Structures 05 minLecture9.4
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Communicate To Your Customer Before & After State 03 minLecture9.5
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Creating Great Headlines 02 minLecture9.6
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Using Social Proof 01 minLecture9.7
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How To Structure Your Message So Your Customers Take Action 02 minLecture9.8
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Chapter 9 Copywriting for the Fitness Professional: Quiz 5 questionsQuiz9.1
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Chapter 10: Introduction & Building Rapport 6
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Intro to Introduction & Building Rapport 01 minLecture10.1
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The Confirmation Call 04 minLecture10.2
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The First Impression 05 minLecture10.3
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Creating Certainty 02 minLecture10.4
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Building Rapport 12 minLecture10.5
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Chapter 10 Quiz 5 questionsQuiz10.1
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Chapter 11: How To Stop Selling And Start Helping 10
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Introduction to How To Stop Selling And Start Helping 04 minLecture11.1
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Module 1 “Specific Goal” 11 minLecture11.2
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Module 2 “Underlying Motivation” 07 minLecture11.3
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Module 3 “Previous Experience” 03 minLecture11.4
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Module 4 “Planting Seeds” 08 minLecture11.5
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Module 5 “Obstacles” 03 minLecture11.6
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Module 6 “Support System” 03 minLecture11.7
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Module 7 “Execute” 03 minLecture11.8
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Suppose Summary 02 minLecture11.9
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Chapter 11 How To Stop Selling And Start Helping: Quiz 5 questionsQuiz11.1
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Chapter 12: The Free Fitness Consultation 8
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Introduction to the Fitness Consultation 02 minLecture12.1
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Getting Started 08 minLecture12.2
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Transitioning to the Floor 05 minLecture12.3
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On The Floor 05 minLecture12.4
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Transitioning to the Presentation 09 minLecture12.5
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Presenting Options 15 minLecture12.6
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Overcoming Objections 12 minLecture12.7
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Chapter 12 The Free Fitness Consultation: Quiz 5 questionsQuiz12.1
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Chapter 13: Creating your sales quick pitch 1
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The Quick Sales Pitch Formula: P.R.O.M. 09 minLecture13.1
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Chapter 14: Client Retention 1
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Improved Client Retention With The Elements of Value 12 minLecture14.1
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Final Exam 1
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Final Exam 34 questionsFinalQuiz15.1
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