FitBiz Sales & Marketing Academy

Become a Certified Fitness Business Professional (CFBP)

The FitBiz Toolbox Certification gives fitness professionals and personal trainers the knowledge and skills to build a successful career.

You’ll learn how to get more clients and keep more clients by implementing sales, marketing, and business-building strategies that produce results.

In this Academy you will learn:

  • Why understanding your prospect’s mindset is the key to preventing objections and influencing them to purchase your product or service.
  • Innovative positioning strategies that allow you to create a full schedule of the types of clients you want to work with.
  • How you can completely set yourself apart from your competition by implementing a harpoon strategy of marketing instead of casting a wide net.
  • Copywriting tactics that enable you to create the type of messaging that causes your prospects and clients to want to listen (and purchase).
  • How to create a successful marketing plan that fits on one page of paper.
  • Magnetic prospecting activities that turn you into the personal trainer or coach who everyone wants to work with.
  • Cutting-edge strategies that have helped thousands of personal trainers transition from rarely selling 5 session discount “packages” to regularly selling 20 or 30 session “programs”.

Many more sales, marketing, and business-building tools and bonuses.

Course Information

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Course Instructor

Rick Wenner Rick Wenner Author

Rick Wenner is an expert in branding and business development and has his MBA from California Lutheran University. Over the last 20+ years of working in the fitness industry, From Personal Trainer to a National Personal Training Certification Instructor, to a Fitness Director overseeing multiple studio locations, Rick noticed that many personal trainers and fitness professionals had to give up on their dream fitness career because they didn’t have the business skills to succeed. FitBiz Toolbox Academy was founded to teach personal trainers, coaches and fitness professionals the sales, marketing, and business skills to create successful careers.

 

FitBiz Sales & Marketing Academy

$249.00
 
Enroll

Introduction

Review The Success Guide Trifold

Understanding The Customer’s Journey

Introduction to Customer’s Journey
The Phases of a Customer’s Journey
Problems That Motivate Customers to Buy
Barriers: Part 1
Barriers: Part 2
Customers Experience Levels
Level 1 Customer
Level 2 Customer
Level 3 Customer
Communicating a Plan
Chapter 2: Customer Journey Quiz

Marketing 101

Strategies for Reaching Consumers
Defining Marketing
The Marketing Matrix – The 5 P’s of Marketing
Chapter 3: Marketing 101 Quiz

Building a Personal Fitness Brand

Avoiding Marketing Myopia
Branding 101
Your Brand’s Value Versus Your Prices
Introduction to the Elements of Value
Chapter 4: Building a Personal Fitness Brand Quiz

Attracting the Right Customers

Introduction to Market Segmentation
Segmenting for Success
4 Elements of a Successful Business
Segmentation Strategies
Market Targeting
Customer Relationship Groups
Common Fitness Segments
Strategies for Growth  – The Ansoff Matrix
Chapter 5 Quiz – Attracting the Right Customers

Creating Your Ideal Client 

Creating Your Avatar
Applying Market Targeting To Your Avatar
Chapter 6 Quiz – Creating Your Ideal Client

Positioning Your Personal Training Brand

Defining the Competition
Introduction To Positioning
Unique Value Proposition – Value, Price & Your Position
Comparing Your Unique Value Proposition to the Competition
The Positioning Statement
Expressing Your Position With a Tag Line
Chapter 7 Quiz –  Positioning Your Personal Training Brand

Profitable Prospecting

Introduction to Prospecting
Demo Table
“On the Spot” Workout
Free Demo “Bootcamp”
Referrals
Form Instruction
Networking with Staff
Working the Floor Part 1
Working the Floor Part 2
Chapter 8 Profitable Prospecting: Quiz

Introduction to Copywriting

Introduction to Copywriting
Consider Your Audience
Stages Of Awareness
Copywriting Structures
Communicate To Your Customer Before & After State
Creating Great Headlines
Using Social Proof
How To Structure Your Message So Your Customers Take Action
Chapter 9 Copywriting for the Fitness Professional: Quiz

Introduction & Building Rapport

Intro to Introduction & Building Rapport
The Confirmation Call
The First Impression
Creating Certainty
Building Rapport
Chapter 10 Quiz

How To Stop Selling And Start Helping

Introduction to How To Stop Selling And Start Helping
Module 1 “Specific Goal”
Module 2 “Underlying Motivation”
Module 3 “Previous Experience”
Module 4 “Planting Seeds”
Module 5 “Obstacles”
Module 6 “Support System”
Module 7 “Execute”
Suppose Summary
Chapter 11 How To Stop Selling And Start Helping: Quiz

The Free Fitness Consultation

Introduction to the Fitness Consultation
Getting Started
Transitioning to the Floor
On The Floor
Transitioning to the Presentation
Presenting Options
Overcoming Objections
Chapter 12 The Free Fitness Consultation: Quiz

Creating your sales quick pitch

The Quick Sales Pitch Formula: P.R.O.M.

Client Retention

Improved Client Retention With The Elements of Value