Your Value Proposition

  https://vimeo.com/207748119/c275417200   https://vimeo.com/207745446/95f7b2699f    

Communicating Value in Your Solution

  https://vimeo.com/207753131/4584a2a2ba   https://vimeo.com/207745530/8b8c783990    

Marketing Myopia

  https://vimeo.com/207748996/26c92707a3   https://vimeo.com/207745602/b0ba144c9b    

Writing a Powerful Positioning Statement

  https://vimeo.com/207754768/6aeb50bcab   https://vimeo.com/207745650/e6489c4f59