Creating a Competitive Analysis

In this course you will develop your competitive analysis. A competitive analysis is a critical part of your success. With this evaluation, you can establish what makes your product or service unique–and therefore what attributes you play up in order to attract your target market. Not to mention to help you differentiate from a busy & competitive fitness field.

Course Information

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Course Instructor

Rick Wenner Rick Wenner Author

Rick Wenner is an expert in branding and business development and has his MBA from California Lutheran University. Over the last 20+ years of working in the fitness industry, From Personal Trainer to a National Personal Training Certification Instructor, to a Fitness Director overseeing multiple studio locations, Rick noticed that many personal trainers and fitness professionals had to give up on their dream fitness career because they didn’t have the business skills to succeed. FitBiz Toolbox Academy was founded to teach personal trainers, coaches and fitness professionals the sales, marketing, and business skills to create successful careers.

How To Analyze Your Competition So You Can Better Compete

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Who Are Your Competitors?
What Does Your Competitor Do?
What’s Their Target Market?
What’s Their Pricing Model
Check Out Their Marketing Materials
What’s Their Edge?
What Are Their Strengths and Weaknesses
Summary