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Author: Rick Wenner

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Rick Wenner is an expert in branding and business development and has his MBA from California Lutheran University. Over the last 20+ years of working in the fitness industry, From Personal Trainer to a National Personal Training Certification Instructor, to a Fitness Director overseeing multiple studio locations, Rick noticed that many personal trainers and fitness professionals had to give up on their dream fitness career because they didn’t have the business skills to succeed. FitBiz Toolbox Academy was founded to teach personal trainers, coaches and fitness professionals the sales, marketing, and business skills to create successful careers.
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Stay “In The Know”

ByRick Wenner October 15, 2019August 4, 2022

I am not sure if you know this or not, but there are a lot of us “Fitness Experts” out there. We are everywhere. We share a lot of the same knowledge. We are talking…

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Who is the ‘hero’ in your business?

ByRick Wenner September 5, 2019August 4, 2022

Become wildly successful by switching roles with your consumer. Make the message about them, make the client the hero! Imagine this… you are famished and craving a hamburger and fries. You come across two restaurants….

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